CASE 1:
ONE ROOM, ONE DAY, THREE EVENTS

ALL PHASES not only builds events, we build solutions. A major client in New York City was hosting a financial conference and wanted to incorporate three major events into one day: a meeting, awards ceremony and dinner with a concert from an American music icon. ALL PHASES identified the challenges and stepped in at the ground level, working with designers and drawing on ten years of operations experience to successfully produce the event.

The client needed to coordinate a meeting, dinner, awards ceremony and concert within the course of one day, and all in the same room. In order to do this successfully, the client needed to best utilize a model space that could house over five hundred dinner guests, as well as have the ability to support top-of-the-line sound, lights and staging. In addition, the selected space would need to go from conference room(s) to dinner party to rock show, all with minimal changeover time.

ALL PHASES took the lead from the very beginning, consulting with designers to combine audio, lighting, stage and decor to work with all aspects of the day's events. Additionally, APEG oversaw the staff and labor to help the client run the event as efficiently as possible. Productions and operations teams coordinated the complicated transitions between the different event segments to ensure all were executed seamlessly and on time.

The conference resulted in a successful event where over five hundred of the client's elite guests were fed and entertained. Impeccable timing was executed throughout the meeting, dinner, ceremony and concert, and the client hired ALL PHASES to replicate this success at their next event.

 

CASE 2:
Yoga Meets Music Festival
at 9,000 feet

ALL PHASES not only builds events, we build solutions. A major client had an idea for a multi-faceted event: take one part music festival and one part yoga conference; combine to create a new and unprecedented type of event. But where to hold it? ALL PHASES identified the challenges this idea presented and through creative solutions, built a successful model for the client.

The client wanted to draw the health-oriented yoga clientele as well as the indie-rock loving crowds. The model needed to please both without alienating either. They also needed a viable site that would fit the demands of both aspects of the festival, and could also provide services and accommodations, all within the confines of their budget.

ALL PHASES proposed holding the event at a ski resort, which could provide all of the necessary infrastructure for the festival, including on-site accommodations, conference space for yoga, offices for production and venues for music. The size of the resort also allowed for the activation of over 100 vendors and sponsors.

The festival drew 3500 people over the course of three days and received favorable press, both locally and nationally. The resort enjoyed a surge in income during the typically quiet summer months, and the location of the event made for an easy commute from three major cities. The festival established itself as a brand, and is currently expanding to two resorts in two states this year.

 

CASE 3:
A SKI RESORT ROCKS,
ON AND OFF THE HILL

ALL PHASES not only builds events, we build solutions. A popular Colorado destination ski resort was looking to replace a popular, early-season event with a series of exciting, yet family friendly concerts. ALL PHASES identified the challenges and opportunities for the client to create a new winter signature event.

The Resort needed to replace a wildly popular, longstanding event with a new event that would attract locals and college crowds. The Resort needed to drive early season sales in lodging, lift passes, retailers, and restaurants.

The creation of a series of free concerts at the base of the ski hill with some of the hottest indie-rock bands. Artists chosen appealed to a youthful, action-sports oriented crowd, which allowed the Resort to target local and college crowds. The free event allowed guests to use disposable income to purchase lift passes, lodging, food and drink. Furthermore, the consecutive series of events allowed for maximum buying power for talent and production.

The Resort drew an estimated 12,000 visitors during the events. Lodging reservations and lift pass sales enjoyed a surge, and the Resort created a new signature winter event “brand.”  The Resort successfully established itself as THE resort for early season fun.

 

 

CASE 4:
FESTIVAL ROCKS 8 CITIES
ON ONE DAY

ALL PHASES not only builds events, we build solutions. A major festival expanded from simultaneous shows in 3 US cities to 8 US cities in one year. ALL PHASES identified the challenges and opportunities for the client to create a streamlined production and successful execution of the national production.

The Festival needed to produce 8 festivals in 8 cities simultaneously for Earth Day 2008 that would incorporate music, speakers and a non-profit eco-village.

ALL PHASES implemented a national supervising team that hired and directed 8 local producers and staff. The large number of events allowed for strategic buying power of production items such as stage, sound, lights, and fencing. Sponsors were given activation in 8 major US cities. Non-profit organizations and emerging green technologies created a festival atmosphere. Relationships were formed with city officials to gain added support on the local level.

The Festival attracted over 200,000 spectators nationwide, and enjoyed national press coverage in publications such as the New York Times and USA Today. The seamless, multi-city production allowed for the festival and sponsors to effectively communicate the importance of Earth Day across the nation.

 

 

CASE 5:
A SKI RESORT SEEKS
A SUMMER CROWD

ALL PHASES not only builds events, we build solutions. A popular Colorado destination ski resort was looking to drive commerce even after the lifts had closed. ALL PHASES identified the challenges and opportunities for the client to create a new summer identity.

The Resort needed to change the public’s perception that the resort was purely a winter vacation destination. They also needed to create revenue during the summer months for its lodging partners, retailers, restaurants and activity operators. Finally, the Resort needed family-friendly and affordable programming that would invite people to drive from the surrounding counties and major metro area 80 miles away.

A free weekly summer concert series every Wednesday, from June to September, provided the Resort with consistent programming that built positive word of mouth in the surrounding communities. Scheduling concerts on Wednesday evenings drew crowds on otherwise quiet weekdays for restaurants and retailers. The series of events allowed for maximization of talent buying and production budgets.

The Resort drew 28,000 visitors for the summer concert series, while enjoying a surge in positive PR and new coverage of the event. Furthermore, the Resort created a signature summer “brand” that they could build for future success.